50 Musical Acts to Perform at the 12th Annual SweetWater 420 Fest
at Atlanta’s Centennial Olympic Park, April 22-24, 2016

 ATLANTA, Jan. 5, 2016 Happy Ending Productions announcesThe Roots, AWOLNATION, Rebelution, Michael Franti & Spearhead, Atmosphere, Manchester Orchestra, DAWES, The Word featuring Robert Randolph, John Medeski & North Mississippi Allstars, Lucero, Pepper, Robert Delong, Robert Randolph & The Family Band, Tokyo Police Club, Nahko And Medicine for the People, North Mississippi Allstars, Maceo Parker, Zoogma and The Bright Light Social Hour will perform at the12thannual 3-day SweetWater 420 Festival – presented by SweetWater Brewing Company.

 These acts join headliners Kid Rock, Ben Harper & The Innocent Criminals, Bastille, Ludacris, The Disco Biscuits and Cypress Hill all performing at Atlanta’s Centennial Olympic Park, April 22-24, 2016.

 The 420 Disco presents Paper Diamond, Emancipator, Minnesota, Illenium, Jacklndn (Live), Duelle, Dabin, Son of Kick, Daily Bread, Higher Learning, Ployd, Lucidea, Thrice Groove, Walking Astronomer, Panther God, Bells & Robes, Monday/Friday and more to be announced.

 3-day general admission passes and 3-day VIP “Big Fish” passes can be purchased at www.sweetwater420fest.com. Tiered base pricing for limited “early bird” pre-sale tickets is currently at $89 and base price 3-day VIP Big Fish is $228.

 The addition of the new 420 Lyrics & Laughter Tent will feature nationally- recognized comedians and up-and-coming musical talent. The popular 420 Fest 5K returns April 23, 2016 and for a limited time, upon registration runners can receive discounted 3-day general admission and VIP Big Fish festival passes. A Peachtree Road Race qualifier, the SweetWater 420 Festival 5K Race attracts 1000s of runners of all ages, as its course winds through downtown Atlanta. All finishers will receive a SweetWater 420 Festival 5K Race t-shirt and a SweetWater beer if over the age of 21, or soft drink of choice.

  • View course map and elevation here
  • Register for 5K here
  • Awards given to top male and female runners in each age group starting with 10 and under and increasing in increments of five to 70 plus.

 “Patrons will be pleased with the diversity of our lineup. With close to 50 bands on the bill, representing talent across the board – there are bands for everyone to enjoy! We continue to expand our diverse artist lineup and keep our ticket price affordable,” said Jennifer Bensch, President, Happy Ending Productions.

 More information and tickets can be found atwww.sweetwater420fest.com. Follow on Twitter and Instagram @420Fest, and on Facebook at https://www.facebook.com/420fest.

 SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville, and tour support for Phish, The Rolling Stones, ACDC and more.

PR Contact:

Laurie Mallis
Happy Ending Productions
[email protected]

About SweetWater 420 Festival

SweetWater 420 Fest returns to Atlanta’s Centennial Olympic Park, April 22-24, 2016 with 4 stages, made possible by the turntable main stage. These stages will host a long list of artists representing diverse music genres. Staying true to our roots, the 12th annual 420 Fest will provide patrons with varied lineup of alternative, rock, jam, hip hop, EDM and more. The SweetWater Experience will offer a unique variety of craft beer samplings, Planet 420 will offer eco-friendly tips and Earth Day celebration, The 420 Lyrics & Laugher Tent will keep you laughing and 420 Disco will keep the party going. For all details and to purchase tickets visit www.sweetwater420festival.com. Follow on Twitter/Instagram at @420Fest or on Facebook at facebook.com/420fest