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History | Fact Sheet

FIFTH ANNUAL BREW YOUR CASK OFF RETURNS TO SWEETWATER BREWERY THIS NOVEMBER

Save the date – and your livers – for more than 100 tasty cask ale creations from special guest brewers

ATLANTA (August 22, 2014) – SweetWater is brewing up yet another reason to look forward to this fall announcing the return of their fifth annual cask ale festival – Brew Your Cask Off – this Nov. 8. Encouraging creativity and originality, the festival celebrates cask ale at its finest, welcoming more than 90 special guest brewers from around the Southeast to concoct their own one-of-a-kind cask for sampling and judging.

Festivities will run from 6:30 – 10:30 p.m. at the brewery and will feature roughly 110 beers cooked up by special guest brewers from throughout the region including renowned chefs, restaurants, craft retailers, charities, and local media. Working alongside SweetWater’s brewers, each team will choose a house base beer and then select their choice of hops, yeast, fermentable sugars, and a handful of adjuncts and spices to seal the deal with their recipe. New in 2014, local Atlanta craft breweries are joining the event and elevating the game, submitting their own exclusive cask creations.

Each beer will be judged by a panel of hand-picked beer experts with skilled palates (and seasoned livers) before being presented at the festival for public tasting. Festival patrons will receive a tasting glass with admission along with an opportunity to vote for the best in show for a People’s Choice award. Winning brewers will have their casks featured the 2015 SweetWater 420 Festival.

“This festival is a great time for our retailers and community friends to come to the brewery, engage with our brewing team and work their magic together,” said director of marketing at SweetWater Brewery, Steve Farace. “I always love seeing the creativity that these folks bring to the table, and it’s a blast watching them step up to the brewing plate and see their vision turn into liquid reality.”

Festival tickets launch online today at $35 pre-sale and will be $40 at the door. Admission includes a souvenir tasting glass with unlimited samples, live music, free brewery tours and more. Food trucks will also be available on site for an additional cost. A portion of event proceeds go to benefit the Georgia Conservancy – a non-profit organization striving to protect Georgia’s natural resources by advocating sound environmental policies, advancing sustainable growth practices and facilitating common-ground solutions to environmental challenges.

Brew Your Cask Off is a Happy Ending Production event. For more information or to purchase tickets, please visit www.brewyourcaskoff.com, or follow on Facebook at www.facebook.com/brewyourcaskoff.
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