Distributor Partners Chosen: Southwest Beverage Co. and Marsala Beverage
ATLANTA – SweetWater Brewing Company announces expansion into new markets this fall, led by a team of select distributor partners:
- Southwest Beverage Company to enter three Louisiana counties of Lake Charles, Alexandria, and Leesville (sales begin October 31)
- Marsala Beverage for Northern Louisiana counties of Monroe, Ruston, Ferriday, and Vidalia (sales begin October 24)
Craft beer lovers will find SweetWater’s signature 420 Extra Pale Ale, award winning IPA, crowd pleasing Blue, highly demanded Hash Session IPA plus the forthcoming winter seasonal Squeeze Box IPA with grapefruit. SweetWater will be on draft at bars and restaurants, in grocery stores, package stores, and specialty bottle shops. For details on launch events and more, patrons should follow both distributors’ websites and/or Facebook pages: Southwest Beverage Co. and Marsala Beverage.
“Southwest Beverage Co. is thrilled to add a heavy hitter like SweetWater to our craft lineup. Their easy to drink brews with notoriously hoppy characteristics are sure to be new favorites for our water-loving markets,” said David Gauthreaux, Director of Trade Marketing at Southwest Beverage Co.,” said David Gauthreaux, Director of Trade Marketing at Southwest Beverage Co.
“We are extremely excited about launching SweetWater here is Northeast Louisiana,” said Tyler Flemister, VP Marketing for Marsala Beverage, “We know SweetWater’s tasty, quality brews will win over the beer lovers this fall!”
To learn more about SweetWater Brewing Company and its full lineup of brands, visit www.sweetwaterbrew.com.
ABOUT SWEETWATER BREWING COMPANY: SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” The award-winning lineup of year-round beers includes SweetWater 420, IPA, Blue, Georgia Brown, Take Two Pils, and Hop Hash. Four annual seasonal releases offer palate pleasing variety — 2015/16 introduced Hash Brown in fall, Whiplash in winter, Hash Session IPA in spring, and Goin’ Coastal in summer. SweetWater also features an experimental, one-time-only Dank Tank series and more progressive styles in the 750 mL Cork & Cage series. In addition to making tasty brews, the company is passionate about protecting natural resources, and is recognized as an advocate for clean water throughout its distribution footprint. SweetWater Brewery – located at 195 Ottley Drive in Atlanta – is open for tours every Wednesday, Thursday and Friday from 5:30 – 7:30 p.m. as well as Saturdays and Sundays from 2:30 – 4:30 p.m. Learn more at sweetwaterbrew.com
ABOUT SOUTHWEST BEVERAGE COMPANY: Southwest Beverage Co., Inc. is a third generation beverage distributor, established in 1954 by B.A. Marriner, followed in 1967 by Richard Marriner who remained as Chairman until his death in 2011. Primary owner and President is Ben Marriner who has been in the business since 1982. The Southwest Beverage territory includes eleven parishes in Southwest and Central Louisiana. Corporate offices are in Lake Charles, with warehouses in Alexandria and Leesville.