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History | Fact Sheet

SWEETWATER BREWERY TO START FLOWING IN MYRTLE BEACH AND OUTER BANKS THIS WEEK

The South’s second largest craft brewer announces distribution growth in the Carolinas along with wholesale partners

ATLANTA (April 2013) – SweetWater Brewing Company, the Atlanta-based craft brewery known best for its 420 Extra Pale Ale, is excited to announce their expansion into the Myrtle Beach and Outer Banks markets the week of April 15. Known for their aggressive style of hoppy, unpasteurized ales, SweetWater will be kicking off their arrival into the Carolinas with its lip-smackin’ lineup in six-packs and on draft at select bars, pubs and restaurants throughout the area.

“We are stoked to announce that we’ll begin flowing in Myrtle Beach with Yahnis Distributors and Outer Banks with City Beverage,” said Dave Guender, Director of Sales for SweetWater Brewing Company. “As we’ve continued to expand our footprint within the Carolinas, these cities have been strong on our radar; and with our expansion into these two markets, we’ll now have full distribution statewide throughout both North and South Carolina.”

Boasting the tagline “the beers you’ve been training for,” SweetWater will kick off its intro into the area with the following brands:

• 420 Extra Pale Ale – SweetWater’s 420 Extra Pale Ale is a West Coast style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, this beer has developed quite the following in the Southeast. 420 is extremely well-balanced which makes it a perfect introduction to a new town…that’s why we say “drink ‘em if you got ‘em!”

• SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with a hint of fresh blueberries. This brew’ll give folks a good whiff of a blueberry influence, with a subtle taste and an extra clean finish. This ain’t no fruit beer, but it is our breakfast beer, and perfect for hanging beachside in the sunshine.

• SweetWater IPA – This mammoth India Pale Ale (IPA) is dry-hopped to the gills delivering a kick-you-in-the-teeth hop chop. The brew is unfiltered and, like all of our beers, always unpasteurized to leave all the natural flavors intact. SweetWater IPA recently won first place in a blind tasting against 15 of the best IPA’s in the country held by The Atlanta Journal-Constitution.

For info on local launch events and where we’ll be serving, follow us on Facebook at www.facebook.com/SWHeadyPeddlersNC and www.facebook.com/SWHeadyPeddlersSC, and on Twitter @sweetwaterSC and @sweetwaterNC.

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