SWEETWATER BREWING COMPANY RAISES More Than $145,000 IN THE NAME OF CLEAN WATER
Brewery’s Save Our Water campaign grows awareness and funding for Waterkeeper® members throughout the Southeast
ATLANTA (October 2013) – SweetWater Brewing Company is proud to announce the funds raised for various Waterkeeper® Alliance members totaling more than $145,000 after the culmination of their seventh consecutive clean water campaign. The brewery once again challenged drinkers to “give of their livers to save the rivers” this summer during their Save Our Water campaign, helping to protect and preserve threatened waterways throughout the Southeast.
After founding the crusade in 2006 with Atlanta’s local Chattahoochee Riverkeeper, SweetWater’s Save Our Water campaign continued to grow larger as the brewery did. As of 2013, SweetWater has raised just shy of $700,000, working with more than 30 individual Waterkeepers® throughout the region. Funds are raised locally in markets where SweetWater beer is sold and go directly back to local Waterkeepers® to aid in better patrolling, protecting and preserving local waterways.
The campaign kicked off on July 4th and ran through Labor Day. Funds were raised through online donations and sales of campaign t-shirts and paper fish located at participating restaurants, bars and retail accounts. Additionally, portions of proceeds from SweetWater’s seasonal Waterkeeper® Hefeweizen – brewed to help raise awareness for the cause – were donated back to Waterkeepers®.
“It’s hard to see waterways throughout the Southeast facing such challenges. This is where we go to fish, relax and it’s also the water we use to make our beer,” said Big Kahuna and Founder Freddy Bensch. “It’s been really humbling to watch the community join us and help support the great conservation efforts of these Waterkeeper® Alliance members.”
“Waterkeeper Alliance is always excited to partner with SweetWater for the Save Our Water campaign,” said National Director of the Waterkeeper Alliance, Pete Nichols. “It’s always refreshing to see the business community step up in the protection of clean water and we’re grateful for their support.”