Save Our Water
Protecting our waterways is a cause real close to our hearts, because you can’t make good beer without good water. For more than a decade we’ve been teaming up with Chattahoochee Riverkeeper and Waterkeeper Alliance to try to do our part to help raise funds and awareness for the great work they do. They’re a bunch of passionate folks dedicated to stopping polluters and standing up for people’s right to clean water. It started with fundraisers and donating a few cases of beer, but we knew we could do more to assist those that protect the source of the water we use to brew our tasty beer. To help bring awareness to their work and the dangers facing our waterways, we rolled out the Waterkeeper Hefeweizen in 2011. On top of being a damn tasty brew perfect for those hot summer days floatin’ down a cool stream, it signals the launch of our summertime Save Our Water campaign. We are now working with Waterkeeper Alliance members throughout the Southeast. To learn more about ways to Save Our Water and what you can do to help, visit www.waterkeeperbrew.org.
Crank Tank
Camp Twin Lakes is a nonprofit organization that offers year-round recreational, therapeutic, and educational programs for children and young adults facing serious illnesses, disabilities, and other life challenges. Through their partnership with over 40 different organizations, Camp Twin Lakes serves more than 8,000 campers each year at their two overnight camps, local children’s hospitals and other locations throughout the state. For more information visit: CampTwinLakes.org
What got us in gear
After being fortunate enough to personally visit Camp Twin Lakes, I felt I had a strong responsibility to spread the word about the amazing work which is being done at this camp. Camp Twin Lakes represents a rare oasis for thousands of kids with illnesses and disabilities, and their families. The camp allows kids to step inside a safe place where they are surrounded by other kids with the same challenges. They are allowed to have a truly unique camp experience, all the while being educated with their peers in a fun environment. The Camp Twin Lakes experience allows them the opportunity to enjoy life and know that they are not alone in their struggles. My visit to CTL made a profound impression on my personal life, and I am absolutely sure you will have a similar experience. I challenge you to get involved in this amazing quest in making so many lives, the lives of thousands of children, that much better by hopping on your bike and joining me as I ride with Team SweetWater!
–Freddy Bensch, Founder & Big Kahuna
The Giving Kitchen
Folks in the service industry hold a real special place in our hearts, as they do for Atlanta Chef Ryan Hidinger and his wife Jen. After Ryan was diagnosed with cancer, he and Jen were met with a huge outpouring of love and support and the two of them wanted to come up with a way to keep that train rollin’ for others who could use the help. That was the start of the Giving Kitchen initiative and we’ve been honored to help them out by dedicated a portion of tour funds to the organization and working with them on beer dinner fundraisers. Keep an eye out for some more exciting news about our partnership…cuz we’re just getting started.
Atlanta Humane Society
Way back in the day, SweetWater had three employees: Kevin McNearny, Freddy Bensch and his dog Badger. Most of us at SweetWater are dog folks which you can usually see just by checkin’ out the patio during a tour. To help give back in our own little way, we donate a portion of proceeds from all pet schwag to the Atlanta Humane Society.
