SweetWater BREWING COMPANY FLOWS into Philadelphia AREA & NORTHERN New jersey
Southeast’s Largest Craft Brewery to Arrive in Second PA City with Muller Inc. & NJ with Peerless Beverage Co.
ATLANTA (June 25, 2015) – SweetWater Brewing Company announces plans to continue floating up the East Coast with launches this fall in Philadelphia and surrounding Pennsylvania counties, and Northern New Jersey. After first entering the State of Independence via Pittsburgh this June, SweetWater is primed to flow into the Philadelphia area this November with Muller Inc., one of the nation’s largest distributors of malt beverages. Peerless Beverage Company, an 81-year-old family business, will bring SweetWater’s brews to seven counties in Northern New Jersey in mid-September.
“We are ecstatic to bring such great brews to the thirsty consumers of Philadelphia and its surrounding counties,” says John Houck, Muller Inc. Vice President of Sales. “SweetWater’s commitment to quality is unmatched and their beers are excellent. We could not be more proud of this partnership with SweetWater Brewing and to bring their amazing beers to market.”
Says Chuck Salzman, Vice President and third generation at Peerless, “All of us at Peerless are extremely excited to partner with SweetWater to bring their beers and their culture to New Jersey. We have collaborated on some really exciting ways to kick off things in the market and can’t wait to get started.”
Ranked among the nation’s Top 20 craft breweries in sales by volume according to the Brewer’s Association, SweetWater is touted as one of the fastest growing craft brands in the country. Locals will spot the brewery’s iconic rainbow trout tap handles and bottle/can packaging throughout their respective areas this fall. Philly area folks can follow the brewery’s Pennsylvania Facebook page, where a full list of launch and sampling festivities will be featured weeks prior to launch. Jersey natives should follow the brewery’s main Facebook page, which will link to Jersey specific social when it’s live.