Annual Fundraiser Benefits Waterkeeper® Alliance Initiatives

ATLANTA (June 30, 2015) — Kicking off in late June and running through Labor Day, SweetWater Brewing Company’s annual “Save Our Water” campaign encourages folks to “give of their liver to save the river” in a multifaceted fundraising effort for Waterkeeper® Alliance, a global movement of on-the-water advocates for protecting rivers and waterways from overuse, pollution and waste. Funds and awareness are generated by purchases of “Save Our Water” t-shirts and signature-ready “fundraising fish” at participating restaurants, bars and retail accounts across SweetWater’s distribution footprint, and purchases of custom “Save Our Water” pint glass at SweetWater’s brewery tours during the campaign. Patrons may visit to donate online, participate in their local Waterkeeper’s “Save Our Water” event, and learn about the projects their dollars will fund in their local communities.

The “Save Our Water” campaign supports more than 40 Waterkeeper® communities in cities where SweetWater beer is distributed including Georgia, Florida, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, Louisiana, Virginia, Ohio, Mississippi, Texas, Maryland, and Pennsylvania. SweetWater works with individual Waterkeeper® members to raise money for their community’s specific needs by hosting local events to coincide with the campaign (for details on local events and projects being funded, visit

New this year, SweetWater, local Waterkeepers and outfitters are working together to attract thousands of paddlers to the waterways for The Big Float event on August 29. Folks in participating markets can register to SUP, raft, kayak, or tube down their local waterway with fellow beer and clean-water lovers. In Atlanta, participants are invited to join in the of’fish’al after parties sponsored by SweetWater. For details on all The Big Float events, visit

Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews. SweetWater founded the “Save Our Water” program in 2006 with its local Chattahoochee Riverkeeper in Atlanta, and efforts grew larger as the brewery did. Since the inception of the program, SweetWater has helped raise more than $600,000 for the cause, with $100,000 raised in 2014 alone. The goal for the 2015 campaign is $150,000.

“As a brewery, clean water is important to us because it’s a main ingredient in making tasty beer. But in a broader sense, clean water is vital to a healthy community as a source for drinking and fishing,” says SweetWater Founder and Big Kahuna Freddy Bensch. “The Save Our Water campaign is a way for us to give back to the fine folks of the Waterkeeper® Alliance who make sure we have access to clean water by conserving and protecting our waterways.”

“SweetWater Brewing Company has been an important and steadfast supporter, partner and friend for more than a decade, and we’re thrilled to partner with them on the ‘Save Our Water’ campaign,” said Pete Nichols, National Director of the Waterkeeper Alliance. “We thank SweetWater for helping to protect clean water and the communities that depend upon it.”

For more information on the Save Our Water campaign, upcoming events or to donate online, visit