SweetWater Brewery Partners with Atlanta Braves Offering Local Beers at Turner Field
Brewery’s new cans to be featured throughout the ballpark and at rebranded SweetWater pavilion in Fan Plaza
ATLANTA (April 2, 2014) – Atlanta’s homegrown brewery is bringing “the beers you’ve been training for” to Atlanta’s hometown ballpark. SweetWater Brewing Company and The Atlanta Braves have been busy brewing up a few new ways for fans to wet their whistles this season while attending games at Turner Field. Georgia’s largest craft brewery made the news official signing on as the newest craft beer sponsor leading into the 2014 season.
“Baseball and beer are about as American as it gets; the two go hand in hand,” said SweetWater Founder and Big Kahuna Freddy Bensch. “With the recent launch of our cans we’re now able to make our beer more accessible throughout the ballpark, welcoming fans to experience a true taste of Atlanta at the new SweetWater beer island serving fresh beers made right up the street. I’ve been attending Braves games for the past 17 years, and this season I’m definitely looking forward to chopping with one hand and having an IPA in the other!”
The recent addition of SweetWater’s can line has been a game changer for the local brewery, which launched 420 Extra Pale Ale and IPA in 12-ounce and 16-ounce cans for the first time ever this March. This partnership comes on the heels of another recent hometown collaboration with Delta Air Lines as cans now eliminate the glass restrictions that previously limited the brewery from offering its beer in places like airplanes, stadiums, beaches and more.
“SweetWater’s line of locally brewed beers are incredibly popular throughout the southeast and we feel they are the perfect fit for Braves Country and Turner Field,” said Jim Allen, Atlanta Braves Vice President of Corporate Partnerships.
SweetWater’s lip-smackin’ lineup will now be available at locations throughout the stadium including in-seat menus, 755 Club, SunTrust Club, The Chophouse, beer portables, tavern and vending locations, hawkers, and suite menus. Both 420 and IPA will be available at all locations stadium-wide in 16-ounce tallboy cans.
Through this partnership, SweetWater will take over the beer island located just beyond the entry gates in Fan Plaza. A team of artists and engineers hired by the brewery began hand-designing a rebranding of the pavilion to emulate parts of the brewery and its culture featuring its iconic rainbow trout logos, tie dye artwork and a 30-foot fishing pole to reel fans in upon entry. The pavilion will open April 8 at the ballpark’s home opener and will serve 420 and IPA in cans, as well as Blue, Georgia Brown, LowRYEder IPA and a rotating seasonal.