SweetWater Brewery Flows West to Louisiana and Announces Distributors
Atlanta craft brewery taps into New Orleans, North Shore/Covington and Baton Rouge markets starting August 19
ATLANTA (July 2013) – Rolling in hot on the heels of their recent entrance into the state of Kentucky, SweetWater Brewery is brewin’ up another big launch for the locals of Louisiana this August. SweetWater recently underwent a $19 million expansion and overhaul, putting to good use their new 250-bbl brewhouse, a farm of new 1,000-bbl fermenters and brite tanks, and their expanded packaging hall. These rollouts are the first time the brewery has opened up distribution into new states since 2008 due to production capacity.
Louisiana marks the eighth U.S. state to be included in brewery’s distribution footprint. SweetWater has chosen to partner with Southern Eagle Distributing in New Orleans, Champagne Beverage Company in North Shore/Covington, and Mockler Beverage Company in Baton Rouge. Beers will begin flowing on draft taps starting the week of August 19.
“We’ve received a letters requesting us to bring our brews to the Big Easy, and we’re finally ready to find our way further West…it’s finding our way back that may be the tough part,” said Dave Guender, vice president of sales with SweetWater Brewing Company. “We hear the redfish are biting and the hot weather has folks thirsty, so now is as good a time as ever to bring our brews for the fine folks of Louisiana!”
SweetWater is bringing their unpasteurized ales to the area starting with 420 Extra Pale Ale on draft at on-premise bars and restaurants, alongside six-packs of SweetWater bottles in off-premise grocery stores, package stores, and specialty bottle shops including:
- 420 Extra Pale Ale – SweetWater’s 420 Extra Pale Ale is a West Coast style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, this beer has developed quite the following in the Southeast. 420 is extremely well-balanced which makes it a perfect introduction to a new town…that’s why we say “drink ‘em if you got ‘em!”
- SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with a hint of fresh blueberries. This brew’ll give folks a good whiff of a blueberry influence, with a subtle taste and an extra clean finish. This ain’t no fruit beer, but it is our breakfast beer, and perfect for hanging outside on a hot Louisiana day.
- SweetWater IPA – This mammoth India Pale Ale (IPA) is dry-hopped to the gills delivering a kick-you-in-the-teeth hop chop. The brew is unfiltered and, like all of our beers, always unpasteurized to leave all the natural flavors intact. SweetWater IPA recently won first place in a blind tasting against 15 of the best IPA’s in the country held by The Atlanta Journal-Constitution.
- SweetWater Tackle Box – The SweetWater Tackle Box variety pack is a hefty 12-pack collection featuring three of SweetWater’s favorite year round brews, along with a fourth style of a little something special in each box.
A crew from SweetWater will taste their way around the area with sampling celebrations and sponsored events Aug. 21 in Baton Rouge and Aug. 22 in New Orleans. For the full schedule and participating locations, visit facebook.com/SWHeadyPeddlersLouisiana.
Online fans can wet their whistles too by following the Louisiana Facebook page for details on how to enter SweetWater’s “Catch a Trout Tap” contest rewarding the first locals to spot their tap handles with free SweetWater Schwag.